Easy Street

Successful Reseller Secret # 2
 

 

Once you get to a certain point, and you are well-known in the community, your marketing is no longer necessary. You can simply ride the wave of a good reputation and depend upon word of mouth referrals for a full pipeline.   I was on easy street for 5 years when I was a reseller – and I got there by hosting a monthly consultants users group in Atlanta at the GSCPA offices for a cost of about $100 per month. We had 300 members, with about 40 to 60 attendees per month.   Tony Peterson of Dynamic Business Solutions - got there by providing quotes about the computer business to local television and newspaper personnel, thus becoming an expert. Tony admits that this may be more successful in a smaller town. All of their business comes from television exposure.   Sue Bennett of Bennett Porter got there by working closely with local area CPA firms and providing good reliable service. Now the business pours in with no marketing effort.   Taylor Macdonald got there by advertising in the local CPA newsletter. Once his company became known among CPA firms, the word of mouth referrals kept coming in and he became the top US reseller of MAS 90 and top 10 reseller of Great Plains – and stayed there for years. He sold his firm after 8 years or so, and now works for Best Software teaching MAS 90 resellers how to duplicate this model. He implemented the company’s reseller boot camps.

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