Prospecting Seminars
Successful Reseller Secret #5
Prospecting seminars are consistently the most
effective ways to generate leads. Here at Accounting Software Advisor, we
offer a unique service in that we will come in to your home town and deliver
a turn-key seminar to your prospects featuring an overview of the Top Ten
Accounting Software Packages. This approach really gets them in the door.
During the seminar the prospect has ample opportunity to get to know you - the
reseller. The seminar content then does an excellent job of driving
participants away from the dreaded Tier 1 solutions, vertical market
packages, and less-proven products and towards the top products you work
with.
The reason these seminars work so well is
because all prospects are fully aware that the process of evaluating and
selecting accounting software involves sitting through lengthy accounting software
demonstrations. All things considered, they would much rather sit through a
demonstration covering a wide variety of top products as presented by an
objective, independent presenter.
Warning - After
three years of offering this service, every single reseller has booked us
for additional seminars. BKD of Indianapolis booked us in the Fall, and by
August the following year, had closed $600,000 in deals directly related to our efforts.
(34 people attended). CompuSystems of Georgia reports that the seminars is
the only marketing they do, and their pipe line has never been more full.
They have closed over $500,000 in deals during the past 12 months as a
result of these seminars, and expect to close 2 more deals this month. CBSI
of Dallas offered its first seminar and closed $650,000 in deals. They
recently sponsored their second seminar and the prospects for surpassing the
look great.
Because you can cancel the seminar at any time
with no penalty, you have nothing to lose by scheduling a seminar today.
Please note that our calendar is limited. To learn more, click here:
http://www.accountingsoftwareconsulting.com/find_reseller/seminars.htm
- END -
