Charging Participants to Attend

Seminar Fees

Some resellers choose to provide the seminar free of charge to all participants. This approach usually results in higher attendance, but a lower percentage of qualified leads. This approach is recommended if you have a bigger room available to you, and you are interested in developing relationships with local area CPAs.

Some resellers charge an attendance fee of $50 (to make sure the prospect is interested and qualified).

Some resellers charge a course fee of $200 a person, with a $100 early bird registration fee, but are quick to provide them with a $200 off coupon if they are good leads and they really want them to come.

Some resellers invite prospects to bring their CPA along for free.

Some prospects target CPAs and invite them to bring their prospects to the seminar - they promote the concept of "Spending a morning with your favorite client, while earning four hours of free CPE credit to boot".

Some resellers allow prospects to bring up to three additional people in their organization along for free.

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