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It is important to note that we cover key weaknesses for all of the products and resellers in general. We do this so that the presentation is fair and balanced, we do not want the presentation to come across as a sales pitch - because it is not a sales pitch. In fact, there will probably be people in the audience whom we refer to products other than the ones you sell (of course we do this only if we truly believe another product is the best way they should go). In other words, we try to put the audience first, even though the reseller sponsors the seminar. We want to be up front about this. We do think that this is a very effective approach to take. With these comments in mind and all things being equal, we will make every attempt to steer the audience towards the reseller and the reseller’s products but only when it is appropriate to do so. (It helps that we only work with resellers who sell the top products). |
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