Marketing
The impact of marketing the seminar
It is the responsibility of the reseller
to promote the event locally and attract attendees to the presentation.
Telemarketing and mailers are typically used to promote the presentation. We
feel that a short radio spot the week before the event would also be
effective, but to date this has not yet been tested. Many resellers report
that if you can convey the concept that the seminar features a nationally
recognized presenter covering the top ten products, then the seminar
practically sells itself. It is also helpful to steer the prospect to the
Accounting Software
Advisor web site as this helps establish credibility and will increase
the prospect's desire to attend.
Most resellers send out about 5,000
brochures, but that varies widely. Assuming a response rate between .005%,
this would attract 25 prospects. However the actual number you send should
depend on your location, the target and quality of the mailing list you use,
etc.
If you can find a mailing list of customers
buying corrugated boxes, this particular list yields very high results, as
much as a 4% response (according to Cindy N. of ACCPAC in 1989). You may
want to send to the Partners of CPA firms in your area as well, or send them
a separate mailing along with two free tickets for free attendance that they
could use themselves or pass along to a client.
Click here to see the e-mail blast
announcement which helped fill the room in Dallas, Texas on October 24,
2002
Click here to see sample
brochures
Please be aware that we
collect evaluations from each participant who attends these seminars and
they indicate that the top reasons they attended were due to telemarketing
and word of mouth. Telemarketing was used to follow up on the brochures and
is a very important aspect of marketing this event. Word of mouth usually
follows those companies that sponsor this event repeatedly in the same
location
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