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Seminar Objectives


Objectives for presenting material concerning
an accounting system or ERP solution

 

The reseller seminars are designed to pull prospects in the door. Most resellers report that it is fairly easy to fill the room with qualified prospects (based on reseller seminars conducted over the past three years, typically between 18 to 44 prospects attend with a low of 9 in Denver just after 9/11, and a high of 79 in Dallas and 70 twice in Atlanta). Once the prospects are assembled, the reseller kicks off the program and introduces the keynote presenter. The next several hours are spent demonstrating key features and factors, as well as the strengths and weakness of the top products. This approach establishes credibility with the audience. During the presentation, the primary objective is to provide your prospects with good, accurate, independent information about the top products and make sure that they are 100% satisfied with the seminar. Aside from this primary objective, our five objectives are as follows:

1. Educate the audience about the pitfalls of vertical solutions. Basically we believe that vertical solutions are usually a very poor choice. Products designed specifically for particular industries such as construction, printing, churches, etc. are usually inadequate in many areas. Instead we recommend that they choose widely distributed, well-proven products instead such as Navision, Axapta, MAS 90, Great Plains, ACCPAC, MAS 500, Solomon, and others. For a more detailed discussion of the vertical software information we typically convey, click here.

2. Educate the audience about the benefits of customization capabilities. We accomplish this by demonstrating customization capabilities in several top products and discussing the implications. We point out that businesses are typically far more satisfied with products that are easy to customize than with those rigid products that are not as flexible. For a more detailed discussion of the customization message we typically covey, click here.

3. Educate the audience about the trend towards avoiding the traditional ERP systems such as Oracle, SAP, PeopleSoft, etc. We basically explain that the traditional ERP solutions are just bloated, over-priced, extremely difficult, hard to customize solutions compared to the newer, leaner meaner solutions such as eEnterprise, MAS 500, E by Epicor, Microsoft Axapta, Macola ES, or Navision Attain. For a more detailed discussion of the ERP message we typically covey, click here.

4. Educate the audience about the importance of working with a proven, reputable reseller. The fact is that the reseller is the most critical element to a successful implantation. In our seminar we point this out and take time to promote your organization as a top-notch reseller. (We only work with top quality resellers whom we have performed due diligence on and have found to be reputable.)  We explain the importance of working with an experienced and proven reseller. We accomplish this by telling reseller war stories and by providing a table prepared by Deloitte Touche that ranks the reseller as the number 1 factor. You can see the summary results of this study by clicking here.

5. Educate the audience that the top products we are discussing are the best solutions in the marketplace. We accomplish this by discussing the key attributes to look for in an accounting package which include not only the features, but the product’s underlying technology, the company behind the product, add-on applications, distribution channel, product support, product stability, and a large existing customer base. You can view our Top 40 accounting software product listing by clicking here.

 

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