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Seminar Results


An account of the feedback we get
from previous seminars


We have been delivering these seminars for almost three years now, and all indications are that these seminars have been highly successful for resellers and attendees alike. Take for example:

$ Tom Wimberly of Compusystems of GA (Microsoft Navision Reseller). In January 2002, Tom Wimberly explained that the three seminars they conducted in 2001 represented the basis for their entire marketing effort for the year - and that these three seminars produced all the work they can handle. Tom went on to say that they were on the verge of closing three deals as a result of the reseller presentation we delivered on their behalf on October 17, 2001. In addition to the leads generated by the seminars, Accounting Software Advisor has also provided CompuSystems with numerous other leads which have resulted in closed deals. Because we do not sell products ourselves, we pass the leads we generate on to resellers who are working with us. Update: On July 24, 2002, Tom indicated that they were in the process of closing two additional deals provided by Accounting Software Advisor. We now conduct a seminar for CompuSystems each month. Update: On January 7, 2003, Tom Wimberly reported that 2002 was the best year their company had ever had, with increased sales of more than 50% higher.

$ BKD in Indianapolis, IN - In May 2002 BKD sponsored it's first reseller seminar in which 34 prospects attended. I was told that there was $1.5 million would of opportunity sitting on just one side of the room. BKD ended up closing a $600,000 deal within 3 months based on a lead I steered towards them, and they have scheduled additional seminars, including seminars in other cities.

$ CBSI in Dallas, Texas - On October 24 we conducted a seminar for CBSI in Dallas, Texas and had 79 attendees - the registration was closed due to room capacity. The Microsoft regional manager who attended told me that it was the largest attended prospecting seminar he had ever seen in more than 10 years.

In essence these seminars work because the resellers are able to leverage our name to bring prospects in the door, after which we knock'em dead with  high quality information. Prospects tend to leave the seminar with a good idea as to which products will best meet their needs and we tend to help accelerate the sales cycle as prospects feel much better about moving forward. 

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